by John Houle | Nov 30, 2012 | Advertising, Marketing
By John Houle The two presidential candidates, their respective parties and all the Super PACs spent an unprecedented $1.08 billion on one million ads, primarily in ten battle ground states. This extraordinary level of advertising was up 40 percent from four years...
by John Houle | Nov 6, 2012 | Advertising, Marketing
Your website, email marketing, advertising, PR, and internal and outside sales should all be in concert By John Houle Every business owner or manager has gotten that sales call. It’s that silver bullet answer for all your marketing. It’s that one specialty...
by John Houle | Jul 19, 2012 | Advertising, Marketing
By John Houle If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will then decide to continue on if the content interests them. My...
by John Houle | Jul 12, 2012 | Advertising, Marketing
by John Houle I was watching my favorite TV show on DVR, when I was captivated by a commercial, which struck me even more than the fantastical melodrama about the world of advertising I’m so drawn to. Instead of fast forwarding, I actually kept rewinding the spot....
by John Houle | Feb 8, 2012 | Advertising, Marketing
How your business can become better involved in social media By John Houle First, understand what social media actually is. Social media is a system of online networks where registered users create content and communicate with each other. It is a network, a place of...
by John Houle | Oct 27, 2011 | Advertising, Marketing, Web Design
That Really Is the Question, Today By now you have probably read in a trade publication or heard in a seminar about why you should be more engaged in social media. I’m going to assume that you already see the merits – making connections with your customers,...
