by John Houle | Feb 14, 2014 | Advertising, Marketing
By John Houle Back in 1993 the Got Milk campaign for the California Milk Processor Board was brilliant. It raised awareness and helped make milk cool again like other packaged beverages. But it’s time we Got Over It – at least in terms of trying to copy it over and...
by John Houle | Oct 17, 2013 | Advertising, Marketing
By John Houle I have heard the drum beat from the younger masses that email is dead, but if you’re serious about reaching business people in new media, then email marketing is still King. Email has 2.9 billion users worldwide. That is nearly three times as many users...
by John Houle | Jun 4, 2013 | Advertising, Marketing
By John Houle If you are still on the fence regarding the effectiveness of social media for your business, then I urge you to read on to learn about some real-life examples of how social media can help your community and promote sales. Additionally, if you have...
by John Houle | Apr 17, 2013 | Advertising, Marketing
Shock Advertising Versus Effectual Branding “Bravery. It’s what defines us.” This is the tag line from the Audi commercial called “Prom,” which debuted as a one-minute spot in the Super Bowl and continues to run as a thirty-second spot...
by John Houle | Feb 20, 2013 | Advertising, Marketing
Clearly tell me why I should buy from you Claude Hopkins, the author of Scientific Advertising, and one of the greatest marketing minds who ever lived, once stated, “People don’t buy from clowns.” The same exact statement was echoed by David Ogilvy, who is often...
by John Houle | Jan 15, 2013 | Advertising, Marketing, Web Design
Time to develop a workable marketing-communications strategy Now that you’ve already been bombarded with all the New Year’s clichés, it’s time to see the New Year for what it is – a fresh start for your marketing. If you continue to do the same thing year...
