by John Houle | Nov 4, 2015 | Marketing
Effective marketing does not take six-month sabbaticals or the Summer off. At the most, it can get away with two-week vacations, as long as it returns to the daily grind. Just like with any hard work, the ultimate reward comes after tireless travails, not from...
by John Houle | Sep 2, 2015 | Advertising, Marketing
Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio or digital advertising a better option? If you select print media, is your message better...
by John Houle | Nov 4, 2014 | Marketing
By: John Houle As I write this the day of the 2014 general elections, I can’t help but pass on some perspectives I have learned during my past 17 years working on local and statewide political campaigns. Just as with any campaign, the goal is to reach the right...
by John Houle | Oct 6, 2014 | Marketing
Create a more interactive website for your customers, make your story more engaging, and increase traffic to your agency by: John Houle Many of you already know how video can enhance your agency’s visibility. The cashier who asks you if your husband is that insurance...
by John Houle | Sep 15, 2014 | Marketing
Five Lessons from Coach Vince Lombardi Applied to Your Marketing By: John Houle In many offices and locker rooms, you may have seen the famous speech by Vince Lombardi on “What it Takes to be Number One.” It may have inspired you, and you may realize that the lessons...
by John Houle | Apr 11, 2014 | Advertising, Marketing, Press Releases, Public Relations
You continue to see the barrage of TV ads from your competitors and have witnessed their domination of online searches. So, how can you compete, and what are some real marketing solutions you can implement to regain market share? Put the power of video to further use...
