by John Houle | Jun 1, 2019 | Advertising, Marketing, Public Relations
TV Holds Its Own in the Digital Age by John Houle So, where do you turn when you need to deliver your message out effectively and efficiently? Social Media? Radio? Newspapers? TV? When Facebook needed to stop the bleeding and address fake news and data misuse, where...
by John Houle | Feb 2, 2018 | Advertising, Marketing
Take That Needed Next Step in Your Marketing. What we formerly labeled “new media” – search marketing, digital display and social media – now deserves its proper placement as today’s media. No longer a complement to the traditional media of television, radio and print...
by John Houle | Nov 20, 2017 | Marketing
Your Number One Focus in Digital Marketing Should Be Facebook. While digital has become the major subject in today’s marketing, Facebook is really the platform I believe you should focus your efforts to start. Facebook far exceeds all of the other digital...
by John Houle | Sep 9, 2017 | Advertising, Marketing
What You do for Your Marketing is Up to You. If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will then decide to continue on if the content...
by John Houle | Mar 14, 2017 | Advertising, Marketing
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a cost per...
by John Houle | Oct 27, 2016 | Advertising, Marketing
While watching the Thursday night football game on CBS last week, between the Bears and Packers, I noticed a Miller Lite ad from 1981 featuring John Madden. I was waiting for an updated twist on the 80s classic but the 30 second ad just aired as it originally did back...
