by John Houle | Oct 27, 2011 | Advertising, Marketing, Web Design
That Really Is the Question, Today By now you have probably read in a trade publication or heard in a seminar about why you should be more engaged in social media. I’m going to assume that you already see the merits – making connections with your customers,...
by John Houle | Oct 24, 2011 | Advertising
by John Houle I once was asked to design the “killer ad.” I informed my client that there was no such thing; however, I explained how I could develop an effective advertisement utilizing proven techniques. There is not an exact formula for an effective ad. If there...
by John Houle | Oct 21, 2011 | Advertising, Marketing, Web Design
What Has Your Website Done For You Lately? By John Houle A decade ago, you heard that you needed a website, so you went in the same direction where many other businesses turned. You basically took your brochure, and had someone who you believed was a web developer...
by John Houle | Sep 17, 2011 | Advertising
By John Houle We all know that we are living in one of the worst economic periods in our lifetime, but you do not need to remind people about it in your marketing. So, all headlines for ads or sentences in newsletters that begin with such unoriginal lines as,...
by John Houle | Aug 15, 2011 | Advertising, Web Design
10. Don’t use knocked out text – While the graphic designers will cry afoul, the marketer and writer in me knows how difficult it is to read white text on a dark background in brochures and especially in newspaper ads. For thousands of years the written word has...
