by John Houle | Sep 9, 2017 | Advertising, Marketing
What You do for Your Marketing is Up to You. If you’re reading this article, then you validate my first point: EVERYTHING IS IN THE HEADLINE. In articles, press releases, and ads, people are enticed by the headline and will then decide to continue on if the content...
by John Houle | Mar 14, 2017 | Advertising, Marketing
Using video blogging, YouTube, and pre-roll video to expand your reach Even in this digital age, television remains the number one option to deliver a consumer’s primary message. Broadcast television has the most efficient reach over other advertising on a cost per...
by John Houle | Nov 26, 2016 | Advertising
No other marketing campaign compares to the Trusted Choice Statewide Branding Initiative. As an advertising professional who has developed campaigns for independent agents for the past 15 years, I have seen firsthand what works and what does not. By far, the best...
by John Houle | Oct 27, 2016 | Advertising, Marketing
While watching the Thursday night football game on CBS last week, between the Bears and Packers, I noticed a Miller Lite ad from 1981 featuring John Madden. I was waiting for an updated twist on the 80s classic but the 30 second ad just aired as it originally did back...
by John Houle | May 11, 2016 | Advertising
By applying some of the newest technology and opportunities in marketing today, you can better reach future customers. An estimated 234 million Americans use mobile devices an average of 2 hours per day with 51% researching a product or service from their devices. New...
by John Houle | Sep 2, 2015 | Advertising, Marketing
Broadcast TV still remains the number one medium to promote a brand. By John Houle Which direction should your business take? Should your message be placed on TV, or is radio or digital advertising a better option? If you select print media, is your message better...
