by John Houle | Apr 14, 2020 | Advertising, Marketing, Web Design
With all this new found time on our hands, and even more time online, there has never been a better time than now to update your website. Unless you’re in the e-commerce space and you’re updating your website on a daily basis, most B2B and B2C businesses could use a...
by John Houle | Mar 24, 2020 | Advertising, Public Relations
You don’t need another article of platitudes and cliches. I hope to provide you with some practical advice for crisis communication that you can use now, or when you face that next catastrophe. I’ll give you my background in this niche PR discipline towards the end...
by John Houle | Jan 20, 2020 | Advertising
And how I recommend you market your organization in 2020. If you’re the 10th richest person in the world who started his business from scratch you know a little something about business. I’ve often found it hard to contradict very successful billionaires on their...
by John Houle | Dec 18, 2019 | Advertising
How you can use TV, digital & social media to distribute your message I’ve been a strong advocate of using video to communicate your message, whether it’s telling your story, explaining your company’s mission, or detailing your product or service. Now that you’ve...
by John Houle | Dec 2, 2019 | Advertising
Using the interview style to communicate your message on video. The interview format is my favorite style for web and social media videos. Like all good marketing, it has been replicated from real life. In our case, we model our interviews after the 60 MINUTES format....
